INDUSTRY:
Manufacturing
AGENCY:
SML DESIGN
YEAR:
2025
EXPERIENCE:
UX / UI Design
NuTech
summary.
Nutech is an Australian-owned and manufactured company specializing in premium protective coatings. They offer a wide range of solutions including advanced roof and concrete coatings, heat-reflective coatings, industrial coatings, sports surface coatings, swimming pool coatings, eco-architectural coatings, and paint strippers.
Role: Lead UI/UX Designer
Design Process: I approached Nutech as a "digital hub," focusing on restructuring the information architecture to support business growth. Starting with low-fidelity wireframes in Figma, I mapped out user flows to ensure critical information was accessible within 2 clicks. I then moved to high-fidelity UI, utilizing a modular grid system to ensure the layout could scale as the company added new services.
Deliverables:
Comprehensive Figma file with robust Auto-Layout implementation.
Interactive prototype for stakeholder sign-off.
Dev-ready design system including typography, colour variables, and button states.
Outcome: Delivered a scalable interface that improved the user journey and allowed the development team to build components efficiently without design debt.
challenge.
Nutech, a prominent Australian provider of specialty coatings, required a complete website overhaul. The core challenge was to transform an outdated online presence into a modern, user-centric platform. This involved deeply understanding their diverse user base and internal operations, identifying key pain points in product discovery and stockist location. The aim was to deliver a redesigned website that not only showcased their extensive product range more effectively but also significantly improved the user experience for both new and existing clients, ultimately boosting engagement and sales.
result.
Our agency undertook extensive user research, including direct engagement with Nutech's internal teams to analyse existing pain points and gather insights on client prospects. Based on this comprehensive research, I led the UX/UI design efforts, focusing on creating an intuitive and highly functional experience. We refined product detail pages for clearer presentation and introduced an innovative, Google Maps-integrated stockist locator for enhanced usability. Working hand-in-hand with the development team and Nutech's internal stakeholders, the redesign delivered a visually appealing and highly efficient website. The new platform now significantly enhances product discoverability and simplifies the process of finding stockists, providing Nutech with a powerful digital asset that better serves its users and supports its business objectives.
