INDUSTRY:
Tourism
AGENCY:
SML DESIGN
YEAR:
2021
EXPERIENCE:
UI / UX Design - Web Development
Aquabelle
summary.
Aquabelle is a series of boutique luxury holiday apartments on the beachfront in the Mornington Peninsula. Designed for an easy going luxury experience with an atmosphere that is casual, stylish and family friendly.
The identity consists of three water droplets that represent the three original apartments in the series that has grown to seven.
Role: UI Designer & Conversion Strategist
Design Process: This project focused on "conversion-led design". I designed the layout specifically to guide users toward the primary call-to-action (CTA). I utilized spacing and whitespace strategically to reduce cognitive load and keep the user focused on the imagery and value proposition. I also ensured that the mobile view offered the same high-quality experience as desktop.
Deliverables:
Pixel-perfect UI mockups for landing and service pages.
Component library for repetitive elements (cards, testimonials, forms).
Optimised asset exports ready for production.
Outcome: A visually striking, user-friendly interface designed to maximize user retention and lead generation.
challenge.
Aquabelle’s boutique holiday apartments offer a casual luxe experience with a unique proximity to the beachfront that had not been adequately captured on their website and materials. The area has become more competitive and they needed to set themselves apart to become a favoured destination. The shift in the travel and accommodation market due to Covid set some challenges to the business and required a new online approach moving forward
result.
We created the Brand Identity to hero the beach lifestyle that Aquabelle offers. The mark and colour palette were refreshed with their signature aqua for standout simplicity. The new website features a series of drone videos that amplify the beach and coastal surroundings to highlight the close proximity they offer. Video tours throughout each of the customised apartments gives the viewer a complete overview and the ‘book’ button enables easy checking for availability and bookings directly on site
