INDUSTRY:
Fashion
AGENCY:
Freelance
YEAR:
2026
EXPERIENCE:
Graphic Design, Digital Design & Marketing
Aston Studio
summary.
Aston Studio is a contemporary fashion label offering effortlessly refined wardrobe staples and high-quality curation for individuals at the intersection of modern style, longevity, and everyday luxury. Designed with a focus on premium tailoring and timeless silhouettes, the brand caters to a discerning global audience looking for elevated essentials that seamlessly transition through the seasons.
Role: Digital Designer
Design Process
To handle the scale of 25 unique email campaigns, I shifted from a one-off asset creation approach to building a modular, template-driven ecosystem in Figma. I developed unified layout structures that allowed for rapid asset production while keeping the typography, negative space, and imagery feeling distinct for each of the three drops and special offers.
I then extended this visual language across the broader marketing funnel, translating the campaign aesthetics into cohesive website banners and targeted Instagram asset suites (Posts and Stories). This ensured that a user experiencing an Instagram Story ad, receiving an inbox reminder, or landing on the homepage encountered a frictionless, visually synchronized brand journey.
Deliverables
25 EDM Campaigns: Full-lifecycle email marketing layouts tailored for 3 major collection drops and 3 high-conversion special offers.
Website E-Commerce Banners: Homepage heroes, category banners, and promotional graphics optimized for desktop and mobile layouts.
Social Media Ad Suites: High-impact Instagram Post and Story designs structured for paid and organic campaigns.
Figma Component Kits: Reusable layout building blocks and asset templates to streamline future digital marketing turnarounds.
challenge.
Aston Studio needed to roll out three new collection drops alongside three major seasonal promotional offers. The core challenge was scaling a massive volume of marketing assets—spanning nearly 25 distinct EDM campaigns, website refreshes, and social media ads—without diluting the brand’s high-end, editorial aesthetic. Every touchpoint needed to feel premium, cohesive, and optimized to convert casual browsers into customers.
result.
The project delivered a highly coordinated, multi-channel digital rollout that elevated Aston Studio's visual presence during their peak commercial window. By bridging high-end editorial design with high-performance e-commerce strategy, the campaign structure drove exceptional click-through rates, successfully launched all three collections, and established a scalable asset framework that the brand can leverage for future seasons.
