INDUSTRY:
NGO
AGENCY:
Freelance
YEAR:
2023
EXPERIENCE:
Branding & Web Design
BeGirl
about.
Be Girl is a US-based organisation focused on empowering girls through innovative period solutions. The project involved refreshing the brand’s visual identity, while keeping the existing logo, and redesigning the website to better reflect their mission, values, and audience. This was a collaborative project that ran over several months, covering brand strategy, visual language development, and web design.
challenge.
Discovery and research revealed that while Be Girl had a strong mission, their brand lacked a clear and consistent visual system. Through stakeholder conversations, competitor analysis, and visual exploration, the challenge became defining a brand that felt inclusive, trustworthy, and bold, without losing warmth or accessibility.
results.
I created three brand directions through stylescapes, each expressing different values. Once a direction was selected, I designed a visual language inspired by the heart in the logo, transforming it into a flexible system of shapes.
The website was then redesigned based on user personas, journeys, and wireframes, resulting in a clear, engaging experience aligned with Be Girl’s mission.
