INDUSTRY:
Music
AGENCY:
SML DESIGN
YEAR:
2021
EXPERIENCE:
UI / UX Design - Web Development
Ensemble Offspring
about.
Ensemble Offspring are Sydney’s musical mavericks, uniting innovative Australian instrumentalists with a broad collective of collaborators to champion the music of tomorrow. Driven by discovery, they explore new ideas through living music that leaps across art form, creating intricately crafted experiential performances that transcend genre and place, stimulate the senses and pique curiosity.
awards.
Bronze / Website Design
Indigo 2021
challenge.
Ensemble Offspring, Sydney's innovative musical mavericks, sought a complete website redesign to align with their new brand identity. The primary challenge was to create a bold, engaging interface using their new navy blue and warm yellow palette, designed specifically to captivate users seeking more information about the group and their groundbreaking work. Crucially, the new site needed to seamlessly integrate multiple third-party platforms for events, a shop, and fundraising, a vital income stream for the musicians. The aim was to ensure these external functionalities felt entirely native to the Ensemble Offspring experience, maintaining a cohesive brand presence while promoting critical funding opportunities.
result.
I spearheaded the complete redesign of Ensemble Offspring's website, meticulously translating their new branding into a dynamic and immersive online experience. Utilizing the navy blue and warm yellow palette, I crafted a bold interface that effectively communicates the group's innovative spirit and focuses on user discovery. A key aspect of the solution was the seamless integration of multiple third-party platforms for event listings, an online shop, and fundraising initiatives. Despite their external origins, I ensured these integrations were visually and functionally cohesive, creating a user experience where all functionalities felt native to Ensemble Offspring's site. The redesigned platform not only serves as a central hub for information about the group but also significantly enhances their ability to promote events and secure crucial funding, fostering greater engagement and support for their unique musical endeavors.
