INDUSTRY:
MANAGEMENT
AGENCY:
SML DESIGN
YEAR:
2022
EXPERIENCE:
Branding & Web Design
Exvos
about.
Exvos is a business management advisory firm dedicated to building sustainable growth for clients. They provide high-performance programs designed to empower the next generation of business leaders and transform good businesses into resilient, great companies.
challenge.
The business management sector is often crowded with conservative, predictable aesthetics. Exvos needed a fresh, unique visual identity to cut through the noise and reflect their dynamic philosophy of engaging, motivating, and inspiring positive work environments.
results.
I helped develop a modern brand identity and website that breaks the industry mold. The centerpiece is a strong wordmark where the 'X' symbolizes the "X-factor" of high performance, hiding a 'plus' sign to represent forensic accounting expertise and positive outcomes. This identity was translated into a clean, sophisticated website using a palette of sage and mint green to convey wisdom, innovation, and new beginnings.
