INDUSTRY:
Business and talent
AGENCY:
SML DESIGN
YEAR:
2020
EXPERIENCE:
UI / UX Design - Web Development
Hourigan
about.
Hourigan International is passionate about talent and represents and recruits the best in business, communications, media and innovation.
challenge.
Hourigan International, an elite talent recruitment firm, required a highly impactful and sophisticated responsive website that immediately conveyed their premium positioning within the business, media, and innovation sectors. The core challenge was translating their new, predominantly black and white brand identity—which visually symbolized talent rising to the top—into a digital experience. This required creating an elegant, strong, and voyeuristic online platform that showcased both the firm's unique environment and the who's who of creative leaders they champion, all while maintaining a minimal and bold color palette.
result.
I designed a dramatic and visually commanding website that perfectly embodied Hourigan's brand identity and market position. To reinforce the concept of rising talent, the design focused on large-scale black and white photography featuring the faces of leaders Hourigan has recruited, giving the site immediate authority. I utilized sharp angles and geometric shapes throughout the interface to create a bold, strong, and undeniably elegant aesthetic. The color palette was strictly limited to black, white, and strategic red accents, ensuring maximum impact and sophistication. The resulting responsive website serves as a powerful digital statement, providing a compelling, aspirational view into Hourigan's world and effectively positioning them as the long-term partner and champion for the best creative talent in the industry.
