INDUSTRY:
Interior Design
AGENCY:
SML DESIGN
YEAR:
2021
EXPERIENCE:
UI / UX Design - Web Development
RBD
summary.
RBD / Renovate Build Design creates exceptional spaces and places. They wanted a new Brand Identity to convey their skills and the striking new mark also becomes a clever device to showcase their beautiful project work. The bold simple shapes of the letters in a flat 3D form help reinforce the company ethos of storytelling, as the mark has the ability to become a window to showcase the narrative of the firm’s work.
Role: UI Designer
Design Process: The goal was to align the digital experience with a strong brand identity. I collaborated with the brand team to translate their vision into a digital-first language. My process involved creating distinct "style tiles" to test visual directions before committing to the full UI. I focused heavily on visual hierarchy and typography to ensure the brand voice was communicated clearly across all breakpoints.
Deliverables:
High-fidelity responsive web designs (Desktop, Tablet, Mobile).
Custom icon set and visual asset library.
Annotated developer handover file detailing hover states and transitions.
Outcome: A cohesive, award-standard visual experience that maintained brand integrity across all platforms.
awards.
Bronze / Website Design
Indigo Awards 2023
Gold / Website
ADC Awards 2022
challenge.
RBD, a firm specializing in exceptional spaces, sought a new brand identity designed to convey their skills and unique approach, featuring a striking mark that cleverly showcased their project work through bold, flat 3D letterforms. The core challenge for the website was to translate this sophisticated, highly branded identity into a digital portfolio. It needed to not only reinforce the company's ethos of storytelling – where the mark itself becomes a "window" to their work – but also deeply engage users passionate about design, architecture, and modern art, all while placing their beautiful interior design projects front and center.
result.
I approached this by designing a highly branded and immersive user interface for RBD's new portfolio website. Leveraging the unique, flat 3D letterform shapes from the new brand identity, I innovatively used these geometric elements as dynamic devices to frame and display project imagery. This ensured the website itself became an extension of the brand's storytelling ethos. With a target audience interested in design, architecture, and modern art in mind, I prioritized a minimalist design with extensive white backgrounds. This deliberate choice powerfully highlighted the exquisite project photography, allowing the visual narrative of RBD's work to truly shine. The result is a captivating and elegant online portfolio that not only reinforces RBD's distinct brand identity but also provides an engaging, visually-driven experience for design enthusiasts, effectively showcasing the firm's exceptional interior design projects.
