INDUSTRY:
Law & IP
AGENCY:
SML DESIGN
YEAR:
2019
EXPERIENCE:
UI / UX Design - Web Development
Solubility
summary.
Solubility is a unique specialist law firm offering clear solutions to complex legal questions around IP commercialisation for businesses at the cutting edge of technology, science and creativity, from Australian companies to global enterprises. Their clients operate in a wide variety of complicated, scientific categories, working at the sharp end of new discoveries.
Role: Product Designer (UI/UX)
Design Process: I prioritized readability and accessibility standards. My workflow involved creating a strict design system first, defining spacing tokens and component properties in Figma, to ensure consistency across the site. This "system-first" approach meant that the final handoff was incredibly clean for the developers.
Deliverables:
Full-site UI design in Figma.
Documentation on component behavior and responsive logic.
Design system guide for future scalability.
Outcome: A clean, professional platform that achieved stability and responsiveness targets, bridging the gap between complex data and intuitive design.
challenge.
After building their successful IP Law practice for over 20 years, Solubility had far exceeded their Brand’s beginnings as it no longer represented who they are and what they do. Their Brand needed an innovative creative solution to appeal to their increasingly global and cutting edge clientele and they specifically did not want to look like a law firm. They wanted a standout solution in the increasingly competitive environment of IP Law that would enable them to realign their Brand strategy and vision for the company so that they could move forward in a meaningful way.
result.
Solubility commissioned SML as its brand partner throughout the project, beginning with the creative strategy and brand idea ‘Clear Solutions’. We developed the artful and serene Circle brand mark to encapsulate their immersive approach, demonstrating Solubility’s intellectual rigour and professional abilities where they promise ‘Clear thinking for clear solutions’. The website design expanded the Brand look with a series of playful animations designed to highlight the Brand mark in expressive ways. We created a cool interactive background along with infographics to illustrate each section and action to give Solubility a fantastic online presence.
